SM Sports Group is Phoenix's premier NIL marketing agency delivering premium brand partnerships, strategy, and representation for elite student-athletes.
We combine legal expertise with hands-on industry experience to provide college athletes with the representation and guidance they deserve.
SM Sports Group was founded by Max Shepherd and Elias Mickelson, two Arizona State University Master of Sports Law & Business candidates who understand both the legal landscape and the business of NIL. Based in Phoenix, Arizona, we combine that expertise to give every athlete we represent a real competitive advantage.
We work directly with college athletes to identify and secure brand partnerships, negotiate NIL deals, and develop marketing and social media strategies that grow their presence on and off the field. Our goal is simple: make sure every athlete we represent understands their value and has the tools to monetize it.
Founded by two ASU Master of Sports Law & Business candidates with the legal and business knowledge to represent you the right way.
Proudly based in Phoenix, Arizona, home to one of the fastest-growing collegiate sports markets in the country.
You're not a number. We build real relationships and stay in your corner every text, every deal, every step.
We understand the pressure athletes carry. Your wellbeing is part of every decision we make on your behalf.
Our values are rooted in honesty, accountability, and doing right by the people we work with always.
From your first brand deal to a long-term personal brand strategy, we handle everything so you can focus on your sport.
We help you identify and communicate what makes you unique, building a brand that resonates with fans, sponsors, and the broader market.
We identify brand opportunities, negotiate NIL deals with legal precision, and manage partnerships so you get the most out of every agreement.
We develop social media and marketing strategies that grow your presence on and off the field, making you more attractive to brand partners.
As Sports Law & Business candidates, we help you navigate NCAA compliance, understand your contracts, and protect your eligibility every step of the way.
Free consultation to learn your story, goals, and vision.
We develop your brand identity, media kit, and outreach strategy.
We tap our network to surface aligned brand partners.
We manage deals, track performance, and keep building.
Reach out for a free consultation. No pressure, just a conversation about your value and how we can help you monetize it.
Fill out the form and Max or Elias will be in touch within 24 hours. Whether you're looking to land your first brand deal or build a long-term personal brand, we're here to help you get there.
hello@smsportsgroup.com
(207) 747-9409
(303) 961-6167
Phoenix, Arizona